As a designer at Beam, a leading deep technology company specialising in the use of AI and autonomy for robotic ships and underwater robots servicing offshore wind farms, I collaborated with Iris, a brand strategy agency, on a comprehensive rebranding effort. This initiative involved creating a new visual identity, logo design, and detailed brand guidelines, which significantly increased the company’s visibility and attracted greater interest from investors.

In my role, I was responsible for delivering a wide range of visual assets across the business. My work included crafting concept visuals for high-tech products such as vessels, remotely operated vehicles (ROVs), and camera systems, as well as producing engaging marketing collateral to support the Business Development team. This collateral encompassed brochures, spec sheets, case studies known as spotlights, and presentation decks.

I also designed and managed the graphics for exhibition stands, ensuring they reflected the brand’s innovative spirit, helped to drive interest and generate new business leads at key industry events. Additionally, I created social media graphics that significantly enhanced online engagement by 57%, designed the newsletters and the company’s internal communications hub.