Since joining Beam, a leading deep technology company, using AI and autonomy on robotic ships and underwater robots to service offshore wind farms, I led the creative direction of a full-scale rebrand, including the development of a new visual identity, logo design, and comprehensive brand guidelines, contributing to increased visibility and investors interest.

As the in-house Lead Graphic Designer, I was responsible for delivering a wide range of design solutions across the business. My work ranged from crafting concept visuals for high-tech assets such as vessels, ROVs, and camera systems, to producing engaging marketing collateral that supported the Business Development team, including brochures, spec sheets, and presentation decks.

I also designed and managed exhibition stands that reflect our brand’s innovative spirit, helping to drive interest and generate new business leads at key industry events. Additionally, I created social media content that significantly enhanced online engagement by 57%, designing newsletters that reached over 7,000 subscribers within 24 hours, and maintaining the company’s internal communications hub. Furthermore, I oversaw the organisation and accessibility of digital marketing assets to support cross-functional teams.