This project highlights my work at Newcross Healthcare, a UK-based provider of healthcare staffing and workforce solutions. As a Lead Creative Designer, I contributed to a wide range of marketing and brand initiatives, creating visual assets for campaigns, events, social media, and internal and external communications while ensuring strong brand consistency across all platforms.

My role included developing brand identities and visual systems for new products and services, ensuring they aligned with the wider Newcross brand while establishing their own distinct visual presence. I have created the brand identity of the app for community care business unit Karivo is the community care platform. One of the key projects was the 30th Anniversary campaign, where I designed the anniversary mark and created a suite of campaign visuals used across marketing materials, social media, events, and internal communications.